Sitting Down With Bert Sorin - President/CEO of Sorinex Exercise Equipment

What motivates you, is it the process or the product?

This week I had the opportunity to sit down and speak with Bert Sorin the President/CEO of Sorinex Exercise Equipment. Bert is a graduate from the University of South Carolina where he competed in Hammer Throw and Javelin for the Track team at USC. Walking on his Freshman year in 1994, he was able to achieve one SEC title and was also a four-time All-American.

For Bert his motivation was the process. Going down the road less traveled, working until he was mentally, physically, and emotionally exhausted was the driving force behind his success as a collegiate athlete. Breaking the barriers of his mind and "doing more than the guy across the street" was what motivated him. His success was bred through his motivation for constant progression in his craft.

What motivated Bert isn't what has to motivate YOU.

For me my motivation is the product. Striving to be a better steward of my talents in my professional life and personal life is what motivates me every day. What I can accomplish or what I WILL be able to accomplish in the future is what drives me to do what needs to be done. Unlike Bert, I am not a college athlete. I don't have a specific person or team to beat. The only competition I have to overcome is myself. The internal struggle to accomplish more than I have in the past is my motivation to continually be competitive.

There is no right or wrong answer to this question. The answer for you is tailored fit to what your goal is and how you want to approach getting there. Figure out what your specific motivation is:

Is your approach focusing on what your doing to get better and letting success be an added bonus?


Is your approach focusing on the success you can achieve and doing whatever it takes to reach that goal?

Whatever motivates you needs to be at the forefront of everything you do. Write down your goals, understand the process of achieving those goals, and let hard work and dedication lead you to those goals.

In Strength,

Brett Ferguson


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